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Robbie Keane
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    Posted: 15 Jan 2019 at 4:12pm

 

‘Big mac’ trademark to be cancelled, EU body has ruled

    
A Supermacs outlet in Dublin. Photograph: Brenda Fitzsimons

A Supermacs outlet in Dublin. Photograph: Brenda Fitzsimons

Galway-based fast food chain Supermacs has won its battle to force burger giant McDonald’s to relinquish its “big mac” trademark in Europe.

In a judgement from the European Union Intellectual Property Office (EUIPO), it was found that McDonald’s had not proven genuine use of the contested trademark as a burger or a restaurant name.

The judgement opens the door for the group to expand into the UK and Europe, Supermacs managing director and founder Pat McDonagh told The Irish Times.

While the company has trademark protection for the Supermacs name in Ireland, extension of the trademark across Europe was contested by McDonald’s, he said .

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