Umbro not for ÉIRE

pre Madonna wrote: Het-field wrote: The connection with Shamrock Rovers, Liverpool, and Celtic would suggest that they might have liked getting the National Team on their platform. Not sure how I feel about this. Much as I would have liked us to join the Three Stripes bandwagon, I really have struggled to complain about Umbro's gear, with them producing some particularly nice shirts during the association. The Euro 2016 Home Shirt, and the Euro 96 qualification shirt being particularly nice. Ireland's three biggest clubs, in correct order.

Denis Irwin wrote: irishmale0399 wrote: Lets see what they come up with. I imagine it is one of the few brands who would be willing to take it and pay good money for it, so looking at it from that perspective I suppose its a good deal for the FAI. Doubt Joma, Kappa etc. would be any better or pay as much. The top 3 (Adidas, Nike, Puma) wouldnt be interested as they wouldnt get the exposure, we dont have the sales/marketing superstar in our ranks that they need nor the sales figures needed to make it attractive for them. Would however like to see CXSports getting a chance in a few years......Irish company, Irish jobs and all that. Adidas make Scotland's gear so hardly a hurdle for them and we'd be more likely to play in a Major tournament for the foreseeable future

Question is will they continue/extend it in the current marketing climate???
They have a greater population to play into the sales figures and their national league gets more TV exposure Europe wide. They also have good TV exposure with the BBC, Sky deals for both the national team and league meaning the brand is seen accross the whole of the UK and Europe. Currently watching the Celtic game on German tv.......never see a LOI game on ;)

LOI isnt exposed internationally, TV deal of note is not in place internationally, sales potential is smaller due to population in the eyes of brands.........Ireland games are not freely accessable to a wider audience. RTE 2 via sat is limited to Sky Ireland subs, DVBT and cable are local/national services further reducing exposure.
Of course if Ireland qualify for WC or EC then you get exposure for a few weeks....but is it worth the money and risk of qualifying.


Edited by irishmale0399 - 02 Apr 2017 at 2:22pm

I think this seriously damages our World Cup qualification hopes.  You can't win anything with New Balance.

Not a fan of the New Balance stuff at all, retro jerseys and ybig tops from here on in.....

Fozzy B wrote: honestly when i saw the title of this thread, i thought it was another javier post about the setup of our side

Same here.

The 80's one with the shamrock in the centre was better.

Umbro is a proper association football brand. 

Personally I'd love to see O'Neills given a go. Irish company and their GAA jerseys are always 👌

Adidas are far and away the best though. The pub team, to be fair to them, have had a few belters over the last few years

I'm a fan of their shoes, very comfortable. Hard to predict what their jerseys will be like for us, but they already supply Costa Rica and Panama.

Toplion, the Umbro partner in Ireland, also does New Balance its deals, distribution etc. So still part of the Johnny Cee emporium.